hm_icons_4Early stage companies need to develop simple, flexible tools that are useful for their marketing and sales team.

I may help you answer a number of the following questions


Marketing Automation

  • What tools should you be using to manage outbound marketing?
  • What are the strength and weaknesses of the various email and MAS packages?
  • How do you limit the amount of overhead your MAS consumes?

Social Media

  • How should you leverage social media to promote my product?
  • What are the extent and limits of its effectiveness?

CRM

  • What are the strengths and weaknesses of the various CRM packages?
  • What should you be measuring with your CRM?
  • How do you limit the amount of overhead your CRM consumes?

Web Site

  • How do you design a web site that is easy to manage and maintain?
  • How do you ensure that you the site communicates your value proposition
  • What CMS tool should you use?
  • How much time should you spend optimizing your site for web search?

Collateral

  • How do you structure collateral, calling scripts and email?
  • How do you ensure that you message is consistent across your collateral?

Slide Decks

  • How do you generate a killer slide deck?
  • How do you train your sales team to do the same?

Demos

  • How do you structure demos so that they are engaging and communicate benefits?