17-65 Marketing Momentum

Marketing momentum is measured in months not weeks. Commit to a marketing program when you and think in terms of a 12 month time horizon. Much shorter than this and your effortws will be frustrated. ... [Continue Reading]

14-64 Email + Authentic Content

Your initial marketing efforts should focus on exposing a tight, accurate email list to authentic content - content that you have generated yourself - in a steady, consistent and repetitive manner. ... [Continue Reading]