Social Selling Has its Limits

Social selling is tempting for an early stage company but is of limited effectiveness. It is tempting, and enjoyable, to spend a lot of cycles promoting your company via social media: in the end, you will not make sales this way. ... [Continue Reading]

13-46 Millennial Tsunami

The workplace is changing: millennials are more numerous than boomers and will comprise 75% of the global workforce by 2025. The change we are seeing has just gotten started. A millennial tsunami is coming. ... [Continue Reading]

12-16 LinkedIn – A Salesperson’s Friend

LinkedIn is a remarkable tool, and a salesperson's friend. My team spends a lot of time in LinkedIn - the ability it gives them to research leads and build out networks is unsurpassed. Leveraging alumni networks (college, job, country of origin) is critical. ... [Continue Reading]