Structuring Your Product For the Market

In this two minute video I describe how to structure your product for the market you are going after. Structuring Your Product For the Market A transcript of my comments follows. You have to look at the market you're going after, how they're going to make the purchase, and how streamlined you ... [Continue Reading]

2.0 Minutes on Determining Your Pricing

In this two minute video I describe how to determine your pricing. Determining Your Pricing A transcript of my comments follows. 2.0 Minutes on Developing Your Pricing Pricing is typically a work in progress with an early-stage company. But I'd say a couple of things about it. One is don't ... [Continue Reading]