My Beefs With Salesforce

You have to hand it to Marc Benioff (Compared to Ron Burgundy here) and Salesforce. The company broke the client-server paradigm for CRMs and freed organizations from the enterprise hell that Oracle, Siebel and others had locked them into. In fact, Salesforce validated the cloud paradigm – something ... [Continue Reading]

“How Valuable is a Social Media Audience, Really?”

My friend Robert Cassard sent me this article from Mashable:  How Valuable is a Social Media Audience, Really?, which questions the marketing value of social media in its current configuration. Nirvana (A Place, Not the Band) Marketing and sales nirvana is a situation where you set up your web ... [Continue Reading]

Software. Watch the Doughnut Not the Hole

I run into what I call the "doughnut problem" with early stage software that I work with pretty regularly.   As a company develops its offering, it constantly pushes (and is pulled) to the periphery of its feature set, racing to add functionality, to meet customers' needs and fulfill its vision. ... [Continue Reading]