The Sales Cycle Will Be Longer Than You Expect

Be honest with yourself, your board and your investors about your sales cycle length. Think about your own buying behavior - most companies take time to make a purchase, especially something new that uses technology that they may not have seen before. ... [Continue Reading]

Structuring Your Product For the Market

In this two minute video I describe how to structure your product for the market you are going after. Structuring Your Product For the Market A transcript of my comments follows. You have to look at the market you're going after, how they're going to make the purchase, and how streamlined you ... [Continue Reading]