24-63 Don’t Buy That List

It feels satisfying to purchase a list of 10,000+ names but it is a waste of time and money. Purchased listes tend to be only 60 - 80% accurate and using them may result in spam complaints. Better to build your own, smaller and more focused list, which will be more accurate and result in higher open ... [Continue Reading]

03-13 Lead Research

Investing in lead research, so that your sales team is working with data that is clear, accurate and focused on the verticals you are targeting, will save you a huge amount of time and money, and make you lot more efficient. I wouldn't buy lists, or have your team do all their own research - way ... [Continue Reading]