Selling is Like Stand Up Comedy

Selling a new product - a missionary sale - is a lot like stand up comedy. Your pitch sounds fresh because you have practiced it ad nauseum, you need to be able to pivot, shift, reading your audience's mood. (This is particularly difficult to do via webinar). And, you have to practice, practice, ... [Continue Reading]

Making Cold Calls

In this two minute video, I discuss how to make cold calls. Transcript  The interesting thing about cold calling is that on one level it's dead. But I like to say, "Cold calling is dead, long live cold calling." So, still important to do. A much different process I think than say when the ... [Continue Reading]