1.5 Minutes on Developing Your Buyer Personae

In this two minute video I describe how to develop your message. Developing Your Message A transcript of my comments follows. 1.5 Minutes on Developing Your Buyer Personae Buyer persona is an actual description of an imaginary individual that you're selling to, with as much kind of detail as ... [Continue Reading]

Buyer Persona (non Grata)

Developing concise, accurate descriptions of your target buyers - a Buyer Persona - is a simple exercise that can help focus and align your marketing and sales efforts.  There is a whole organization dedicated to this process.  It is a great way to connect marketing with what sales team is seeing ... [Continue Reading]