Your Email List

Because outbound email marketing is efficient and economical, it is likely to be the core of your early outreach efforts.  I blogged about email marketing as a whole and about email lists specifically here a couple of years ago and now want to update my thoughts about your email list. A solid ... [Continue Reading]

Cold Calling is Dead. Long Live Cold Calling

Amazing things have happened in the sales and marketing process in the last few years.  Marketing Automation Systems (MAS) enable vendors to contact and nurture leads and track their development before entering the sales funnel.  Newer, web-based Salesforce Automation (SFA) systems, make it a lot ... [Continue Reading]