Your Tagline

Developing a tagline is an important part of your messaging effort as, ideally, it should embody the core of what your company does and the benefits of what you product offers. A solid tagline acts as the foundation on which your message, and hence y0ur marketing and sales effort, is built. A ... [Continue Reading]

Your Message Matters

A clearly articulated message is key tool for an early stage company; your message is as much about getting your team aligned around a common vision as it is about communicating that vision to potential customers: in fact, the effect of your message on your team may be more important. Retail ... [Continue Reading]