Your Message Matters

Developing a clear, consistent message is as much about aligning your team as it is about communicating with your prospects. Take some to to workshop your message with your team. The simpler it is - and it should be simple - the more work it will take to uncover it. ... [Continue Reading]

Your Website

The first thing I recommend is that you keep your web site simple and that means using website tools that are easy to manage - website designs go through fashion changes every 18 - 24 months and you will likely make major changes to yours in about that cycle.  Avoid more complicated CMS (Content ... [Continue Reading]

Your Tagline

Developing a tagline is an important part of your messaging effort as, ideally, it should embody the core of what your company does and the benefits of what you product offers. A solid tagline acts as the foundation on which your message, and hence y0ur marketing and sales effort, is built. A ... [Continue Reading]

Your Message Matters

A clearly articulated message is key tool for an early stage company; your message is as much about getting your team aligned around a common vision as it is about communicating that vision to potential customers: in fact, the effect of your message on your team may be more important. Retail ... [Continue Reading]

Your Sales Tools

You only need a few tools in your sales toolkit for your early stage sales effort.  This post details the essential items for your sales toolkit. Foundation The foundation of all your sales tools is your messaging.  Spend some time gettting your team "on message" and ensuring that your message is ... [Continue Reading]

Two Minutes on Developing Your Message

In this two minute video I describe how to develop your message. Developing Your Message A transcript of my comments follows. Transcript Developing a message is really important, and it's important for a whole number of reasons. With an early-stage company, a lot of it's about getting your ... [Continue Reading]