15-01 Herding Cats: Being Organized

Salespeople can be difficult to organize: all the more reason to do so. Set simple goals, develop a schedule and use it. Make sure that meetings start and end on time and keep what you expect from your team simple and make them stick to it. ... [Continue Reading]

Trade Shows Are a Time and Money Suck

And you sometimes wonder if they are worth the energy you put into them.   First, trade shows are expensive: when you add up the registration, booth, and shipping fees and travel costs, exhibiting at a trade show can make a big dent in your marketing budget.  Show services will charge you ... [Continue Reading]

Brief. How You Communicate

One of the shifts in recent years in marketing and sales communications is a brutal turn towards brevity. Well, brevity and copy minus all the  euphemisms, jargon, cliches, superlatives and spin that marketing folks love.  The latter is very hard to do - try taking all the fluff out of the copy in ... [Continue Reading]