16-05 Marketing Automation: Tough For Startups

Marketing Automation is much less compelling than its promoters have claimed, particularly for start ups, whose resources are limited. Start simple, keep your efforts modest, using a simple outbound email tool to offer content to prospects.  Don't get lost in social tools. ... [Continue Reading]

Poor Man’s Marketing Automation

Few of the companies that I work with are large enough to manage (or can afford) a full-on marketing automation system (MAS) like Marketo, Hubspot, Silverpop or Eloqua.  Marketo has come out with a "lite" version of its offering to support smaller businesses but even this is a little too heavy for ... [Continue Reading]