16-05 Marketing Automation: Tough For Startups

Marketing Automation is much less compelling than its promoters have claimed, particularly for start ups, whose resources are limited. Start simple, keep your efforts modest, using a simple outbound email tool to offer content to prospects.  Don't get lost in social tools. ... [Continue Reading]

Five Things to Keep in Mind About Email Marketing

It can be a bit of a puzzle getting an outbound email marketing program going and the whole process can seem a little overwhelming.  Keeping the following five things in mind should simplify and demystify the process for you. Develop a Clean, Focused Email List When putting together your email ... [Continue Reading]