Sizing Your Market

You should be able to size your market credibly, using trade data and goverment sources (e.g. the Census Bureau, the Bureau of Labor Statistics), breaking it out into the Total Addressible Market, Serviceable Market and your target market share. ... [Continue Reading]

Structuring Your Product For the Market

In this two minute video I describe how to structure your product for the market you are going after. Structuring Your Product For the Market A transcript of my comments follows. You have to look at the market you're going after, how they're going to make the purchase, and how streamlined you ... [Continue Reading]