26-31 Lead Nurturing

Your outbound marketing program should effectively nurture leads for you sales teams: folks they have talked to who are not ready to buy but that they want to track. You probably won't be able to afford hiring a team of SDRs so this will have to take their place. ... [Continue Reading]

Lead Nurturing: Interview With Dan McDade of PointClear

PointClear runs a different kind of outbound calling service, wherein it focuses on lead nurturing on the assumption that enterprise buyer behavior requires time and multiple touches.  I've known Dan McDade, Pointclear's founder and CEO for a number of years and think that his background in the ... [Continue Reading]