Our Friend the Fruit Fly

(When I am not working with sales and marketing teams, I like to bake sourdough bread.) Well, it turns out that the common fruit fly - Drosophila Mengaster - with one of the most studied set of genes in biology, does something quite helpful for us. Scientists have figured out that the fruit ... [Continue Reading]

Buyer Persona (non Grata)

Developing concise, accurate descriptions of your target buyers - a Buyer Persona - is a simple exercise that can help focus and align your marketing and sales efforts.  There is a whole organization dedicated to this process.  It is a great way to connect marketing with what sales team is seeing ... [Continue Reading]