Streetlight Data’s Go to Market Strategy

  I sat down recently to talk with Laura Schewel, founder and CEO of Streetlight Data, about the firm's go to market strategy. About Streetlight Data StreetLight Data contextualizes anonymous location data (from cellular towers and GPS satellites) and combines it with other data sources to ... [Continue Reading]

Voqel and its Go to Market Strategy

I recently sat down with Chris Russell, founder and CEO of Voqel to discuss their go to market strategy. About Voqel Voqel is a mobile platform for spoken expression. The world is full of amazing stories, but we rarely hear them. Instead, our experiences are often conveyed through text and ... [Continue Reading]

Voodoo Viral’s Go to Market Strategy

Robert Cassard is a cofounder of Voodoo Viral.  After 30 years in marketing, advertising and video production, his natural growth hacking skills have found their ultimate creative outlet at Voodoo Viral, a company he co-founded in 2007. Robert began his career in advertising and marketing, ... [Continue Reading]