Developing concise, accurate descriptions of your target buyers - a Buyer Persona - is a simple exercise that can help focus and align your marketing and sales efforts. There is a whole organization dedicated to this process. It is a great way to connect marketing with what sales team is seeing ... [Continue Reading]
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Buyer Persona (non Grata)
Filed Under: Content, Marketing, Messaging Tagged With: A Buyer, Business, Buyer, buyer persona, content, discovery, Games, Hugh Morgan, marketing, Marketing And Sales, Morgan Consulting, Persona, Persona Non Grata, Sales Efforts, Strengthen, Technical Communication, Usability, Your Buyers
Hugh Morgan is a seasoned executive with over 20 years sales, marketing and finance experience working for Silicon Valley startups.
Hugh focuses on marketing and sales optimization for early stage startups.
