Developing concise, accurate descriptions of your target buyers - a Buyer Persona - is a simple exercise that can help focus and align your marketing and sales efforts. There is a whole organization dedicated to this process. It is a great way to connect marketing with what sales team is seeing ... [Continue Reading]
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Buyer Persona (non Grata)
Filed Under: Content, Marketing, Messaging Tagged With: A Buyer, Business, Buyer, buyer persona, content, discovery, Games, Hugh Morgan, marketing, Marketing And Sales, Morgan Consulting, Persona, Persona Non Grata, Sales Efforts, Strengthen, Technical Communication, Usability, Your Buyers
Hugh Morgan has over 20 years sales, marketing and finance experience working for Silicon Valley startups.
Hugh focuses on marketing and sales optimization for early stage startups.
