Startup Marketing and Sales: How to Manage Them

As you think about your marketing and sales effort it is wise to have a structure in mind that you can use to manage your own and investors' expectations. I like to think about efforts to promote and sell a product as a combination of a marketing cloud and a sales funnel.  The cloud encompasses ... [Continue Reading]

Managing Your Sales Funnel

The development of web based sales force automation (SFA) tools like Salesforce and SugarCRM have made access to and demand for accurate sales performance data grow significantly.   Gone are the days when the sales manager kept a hand-typed list of deals in the pipeline which he scurried about at ... [Continue Reading]