Social Selling Has its Limits

Social selling is tempting for an early stage company but is of limited effectiveness. It is tempting, and enjoyable, to spend a lot of cycles promoting your company via social media: in the end, you will not make sales this way. ... [Continue Reading]

What Should You Be Doing About Social Media?

Social media has a lot of traction and an irresistible pull on maketing and sales folks.  Industry wonks talk about “social selling” and “sales 2.0”, with some implying that if you fire up a Facebook, Twitter and Instagram account and post assiduously, the leads will pour in.  In this post, I will ... [Continue Reading]

“How Valuable is a Social Media Audience, Really?”

My friend Robert Cassard sent me this article from Mashable:  How Valuable is a Social Media Audience, Really?, which questions the marketing value of social media in its current configuration. Nirvana (A Place, Not the Band) Marketing and sales nirvana is a situation where you set up your web ... [Continue Reading]