Social Media and the Head Fake of Engagement.

We live in a time of faux engagement - social media has turned things upside down, giving users a false sense of engagement: you can access a lot of information about a prospect quickly and (falsely) begin to feel like you know her. This makes engaging folks to sell to them very difficult; ... [Continue Reading]

Spamalot! Your Email Marketing Effort

A lot of what you read about email marketing, even at great sites like MarketingProfs.com, is geared either to B2C marketing or to very large enterprise engaging in the B2B sale that have sizable budgets and manpower. Email Marketing As an emerging technology company you should be engaging your ... [Continue Reading]

Google is Failing Me

I'll admit it, I am a Google fanboy: I believe in Saas - I've spent the last 10 years working in the field - I love the ubiquity of the web, of not being tied to a single computer.  I used gmail exclusively for 3 years until about a month ago when I got back on Outlook, which felt very retro.  I ... [Continue Reading]