Effective Email Marketing

In this one minute video I describe how to make your email marketing effectively. One Minute on Effective Email Marketing   ... [Continue Reading]

Your Email List

Because outbound email marketing is efficient and economical, it is likely to be the core of your early outreach efforts.  I blogged about email marketing as a whole and about email lists specifically here a couple of years ago and now want to update my thoughts about your email list. A solid ... [Continue Reading]

Five Things to Keep in Mind About Email Marketing

It can be a bit of a puzzle getting an outbound email marketing program going and the whole process can seem a little overwhelming.  Keeping the following five things in mind should simplify and demystify the process for you. Develop a Clean, Focused Email List When putting together your email ... [Continue Reading]

Marketing and the Early Stage Company

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wannamaker, US department store merchant (1838 - 1922) One of my clients, a CEO who runs a solid, successful, SAAS company, after I had described a simple content-based email marketing campaign, ... [Continue Reading]