Your Message Matters

A clearly articulated message is key tool for an early stage company; your message is as much about getting your team aligned around a common vision as it is about communicating that vision to potential customers: in fact, the effect of your message on your team may be more important. Retail ... [Continue Reading]

Two Minutes on Developing Your Message

In this two minute video I describe how to develop your message. Developing Your Message A transcript of my comments follows. Transcript Developing a message is really important, and it's important for a whole number of reasons. With an early-stage company, a lot of it's about getting your ... [Continue Reading]