Your Startup Marketing Program: Just Like Flossing

I have come to realize that a marketing program, lean and mean for a startup, is like flossing your teeth.  You just have to do it, and do it religiously in faith that the results will come.  And they do. Four Keys to Startup Marketing It takes time Results will not be apparent for a ... [Continue Reading]

The Technology Sale: Building a Mystery

“The true mystery of the world is the visible, not the invisible.” - Oscar Wilde One of the things that I love about the early stage technology sale  is that part of what you sell is the mysterious, the magical.  You are selling the ahead of the curve, selling the future. Selling a Vision The ... [Continue Reading]