Lead Nurturing: Interview With Dan McDade of PointClear

PointClear runs a different kind of outbound calling service, wherein it focuses on lead nurturing on the assumption that enterprise buyer behavior requires time and multiple touches.  I've known Dan McDade, Pointclear's founder and CEO for a number of years and think that his background in the ... [Continue Reading]

Marketing and the Early Stage Company

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wannamaker, US department store merchant (1838 - 1922) One of my clients, a CEO who runs a solid, successful, SAAS company, after I had described a simple content-based email marketing campaign, ... [Continue Reading]