Empathy

Design thinking has highlighted how important empathy is with the end user in designing a product. The same can be said when thinking about your marketing and sales effort: think through how the recipient of your email, blog, call or presentation thinks. What matters to her? What constraints does ... [Continue Reading]

How Sunil Maulik Goes to Market

I recently interviewed Sunil Maulik, who runs the SunilM1 design thinking consultancy about how he goes to market. About Sunil Sunil has over twenty years of experience in Silicon Valley. He was more recently VP at Designit, a global design services firm, and prior to that Director of ICT ... [Continue Reading]