17-42 Your Sales Tools

Develop a clean, current set of sales tools for your team - slides, scripts, demos and collateral. Keep the material up to date and work to continuously improve it. Avoid spreading your effort across too much material. ... [Continue Reading]

One Minute on Training Your Sales Team

In this one minute video I discuss training your sales team. One Minute on Training Your Sales Team Transcript  I think training gets overlooked with sales people, particularly at early stage companies. You can train your folks or do regular training that's very efficient. I like to focus ... [Continue Reading]

Sales Training

American companies spend a lot of money on sales training (by some accounts, over $20 BN annually.)  There is a reason for this: sales teams are expensive to run and companies are willing to spend significant  amounts to improve their productivity. Notwithstanding this impressive spend, it is ... [Continue Reading]

Using Scripts With Your Sales Team

I am not a big believer in rote learning; after all, folks work best when they have internalized content and can work nimbly with it.  However, to ensure that your sales team is nimble, they need a solid foundation, and working from scripts will provide this for them.  Training using scripts is ... [Continue Reading]

Developing a Compelling Demo

In this one and a half minute video I describe how to develop a compelling demo. 1.5 Minutes on Developing a Compelling Demo   ... [Continue Reading]

Make Your Demo Sing

There is nothing quite like running a demo for a prospect and sensing that you have them totally captivated, that what you are showing them resonates with what they need, that they feel that there is something slightly magical in your offering. Conversely, have we not all been the audience of ... [Continue Reading]