20-67 Authentic Content

I cannot over emphasize the importance of authentic content, content that your buyer persona actually wants to read or watch. Think of yourself as the "trusted advisor" and produce content yourself. Do not hire or let your marketing folks do it - this will weaken its power. Do not promote, rather, ... [Continue Reading]

17-65 Marketing Momentum

Marketing momentum is measured in months not weeks. Commit to a marketing program when you and think in terms of a 12 month time horizon. Much shorter than this and your effortws will be frustrated. ... [Continue Reading]

14-64 Email + Authentic Content

Your initial marketing efforts should focus on exposing a tight, accurate email list to authentic content - content that you have generated yourself - in a steady, consistent and repetitive manner. ... [Continue Reading]

01-60 Authentic Content

The foundation of your marketing program is authentic content - content you create yourself. On it rests SEO and SEM, inbound and outbound marketing. ... [Continue Reading]

Your Website

The first thing I recommend is that you keep your web site simple and that means using website tools that are easy to manage - website designs go through fashion changes every 18 - 24 months and you will likely make major changes to yours in about that cycle.  Avoid more complicated CMS (Content ... [Continue Reading]

Voodoo Viral’s Go to Market Strategy

Robert Cassard is a cofounder of Voodoo Viral.  After 30 years in marketing, advertising and video production, his natural growth hacking skills have found their ultimate creative outlet at Voodoo Viral, a company he co-founded in 2007. Robert began his career in advertising and marketing, ... [Continue Reading]

One Minute on Developing Your Website

In this two minute video I describe how to develop your website. One Minute on Developing Your Website Transcript  I think your website is who you are. That's how people check you out and that's how they're going to find you, so it's very important. But when you're starting out you don't ... [Continue Reading]

Creating Authentic Content

In this two minute video I describe how to create authentic content. Two Minutes on Creating Authentic Content Transcript  When I think about both content and email marketing, just that whole sort of marketing piece, I try to think about how I buy. So, think about your own buyer behavior ... [Continue Reading]

Effective Email Marketing

In this one minute video I describe how to make your email marketing effectively. One Minute on Effective Email Marketing   ... [Continue Reading]

What About a Whitepaper?

Since the '90s, whitepapers have been a common form of content made popular by analysts like Gartner and Forrester Research who generate their own content but also do so for clients, typically featuring that client's product as the leader in its category (The fabled "Magic Quadrant").  They can also ... [Continue Reading]