Creating Authentic Content

In this two minute video I describe how to create authentic content. Two Minutes on Creating Authentic Content Transcript  When I think about both content and email marketing, just that whole sort of marketing piece, I try to think about how I buy. So, think about your own buyer behavior ... [Continue Reading]

One Minute on Developing Powerful Collateral

In this one minute video I describe how to develop powerful collateral. One Minute on Developing Powerful Collateral   Transcript I think in a lot of ways collateral is less important than it was even five years ago because people are so attuned to just go to this website and check it ... [Continue Reading]

Brief. How You Communicate

One of the shifts in recent years in marketing and sales communications is a brutal turn towards brevity. Well, brevity and copy minus all the  euphemisms, jargon, cliches, superlatives and spin that marketing folks love.  The latter is very hard to do - try taking all the fluff out of the copy in ... [Continue Reading]