20-67 Authentic Content

I cannot over emphasize the importance of authentic content, content that your buyer persona actually wants to read or watch. Think of yourself as the "trusted advisor" and produce content yourself. Do not hire or let your marketing folks do it - this will weaken its power. Do not promote, rather, ... [Continue Reading]

1.5 minutes on How Sales Has Changed

As an early stage company, you have to understand how the sales process works so that you can be as efficient as possible.  In this 110 second video, I share my thoughts on how sales has changed; we no longer live in a Glengarry Glen Ross world.  Your rolodex isn't that important, being a trusted ... [Continue Reading]