15-25 Blogging Efficiently

If you commit to blogging, you can make it easier by generating a editorial calendar and developing simple outlines for each topic well in advance. You can then sit down, pull up the outline and riff on the topic. The topics should be issues your target audience care about. Write steadily - you need ... [Continue Reading]

14-64 Email + Authentic Content

Your initial marketing efforts should focus on exposing a tight, accurate email list to authentic content - content that you have generated yourself - in a steady, consistent and repetitive manner. ... [Continue Reading]

13-24 Avoiding MEGO: Your Slide Deck

Your slide deck should be simple, clear and focused. A deck is, fundamentally, a visual story telling device. Avoid bragging about your features and using a lot of text: if you're not a visual person, get someone who is to help you design it. Avoid MEGO (My eyes glaze over.) ... [Continue Reading]

07-69 Avoid Stock Photo Cliches

Posting stock photos with your content deadens its effect. Photos of chirpy white 20 somethings or clean cut semi Asian guys with some gel in their hair, screams promotion, advertising and fluff. ... [Continue Reading]

03-23 Authentic Content

Authentic content is both critical to engaging potential customers and difficult to create. Your content needs to address issues your buyer persona care about and wnt to discuss; it cannot be written by a marketer. If you hire copywriters, you'll need to read their product yourself for authenticity. ... [Continue Reading]

01-60 Authentic Content

The foundation of your marketing program is authentic content - content you create yourself. On it rests SEO and SEM, inbound and outbound marketing. ... [Continue Reading]

Your Website

The first thing I recommend is that you keep your web site simple and that means using website tools that are easy to manage - website designs go through fashion changes every 18 - 24 months and you will likely make major changes to yours in about that cycle.  Avoid more complicated CMS (Content ... [Continue Reading]

Thinking Visually

I've blogged previously about slides that use (video here and three years ago here) - these are fundamentally, when used correctly, a visual tool; I thought it made sense to talk more generally about thinking visually. Most of us have been trained in how to communicate using words and numbers but ... [Continue Reading]

PSP Solutions’ Go to Market Strategy

I sat down to interview Cornelius Morely, co founder of PSP Solutions, about their go to market strategy. About PSP Solutions PSP Solutions is an international IT consulting company with offices in California, Texas and Pune India. It was founded with the core mission to help businesses manage ... [Continue Reading]

Your Tagline

Developing a tagline is an important part of your messaging effort as, ideally, it should embody the core of what your company does and the benefits of what you product offers. A solid tagline acts as the foundation on which your message, and hence y0ur marketing and sales effort, is built. A ... [Continue Reading]