Bakers of the World Unite

It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest. - Adam Smith Adam Smith gave bakers a bad rap 300 years ago when he noted that they - all businesspeople really - didn't produce the goods they produced ... [Continue Reading]

A Behavioral Modification Machine

The snack business is big.  Very big: more than $124 BN in North America and $167 BN in Europe, according to Nielsen, a market research firm. The global soft drink (sweet drinks, fizzy and flat and water) market is over $531 BN.  That's a lot of cola, even if some of it is sugar free.  The industry ... [Continue Reading]