Social Media and the Head Fake of Engagement.

We live in a time of faux engagement – social media has turned things upside down, giving users a false sense of engagement: you can access a lot of information about a prospect quickly and (falsely) begin to feel like you know her. This makes engaging folks to sell to them very difficult; establishing rapport and some sense of connection is key and this must be done the old fashioned way, through slowy, painstakingly building a relationship.

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