26-31 Lead Nurturing

Your outbound marketing program should effectively nurture leads for you sales teams: folks they have talked to who are not ready to buy but that they want to track. You probably won’t be able to afford hiring a team of SDRs so this will have to take their place.


  1. http://Jenna%20Jhonson says

    Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. Since you have a lot of experience in this field, I would want to know as to what according to you is the best approach to establish a contact immediately and maintain or increase engagement of the subscribers? Right now I am using Aritic PinPoint for lead scoring, can you please give some suggestions on how can I, as a marketer improve on my lead generation?

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