26-31 Lead Nurturing

Your outbound marketing program should effectively nurture leads for you sales teams: folks they have talked to who are not ready to buy but that they want to track. You probably won’t be able to afford hiring a team of SDRs so this will have to take their place.


  1. Jenna Jhonson says

    Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. Since you have a lot of experience in this field, I would want to know as to what according to you is the best approach to establish a contact immediately and maintain or increase engagement of the subscribers? Right now I am using Aritic PinPoint for lead scoring, can you please give some suggestions on how can I, as a marketer improve on my lead generation?

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