Take the time to develop clear, focused buyer personas. Do this with your team so that you all understand who your target is and are aligned in your sales effort – this is really the biggest benefit.
22-40 Buyer Persona: Who I Selling to?
Filed Under: Marketing, Sales Process, Sales Tools Tagged With: buyer journey, buyer persona, buying, buying behavior, prospect
Hugh Morgan is a seasoned executive with over 20 years sales, marketing and finance experience working for Silicon Valley startups.
Hugh focuses on marketing and sales optimization for early stage startups.
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