Streetlight Data’s Go to Market Strategy



I sat down recently to talk with Laura Schewel, founder and CEO of Streetlight Data, about the firm’s go to market strategy.

About Streetlight Data

StreetLight Data contextualizes anonymous location data (from cellular towers and GPS satellites) and combines it with other data sources to measure how people move around a city.
• What type of people come to this location?
• Where do they come from?
• How often do they come here?
• Are they here because of work or shopping?
• Where else do they like to go?
• How do specific events affect the flow of people?
Streetlight’s geospatial analytics help retailers, planners, transportation engineers, planners, and economic development professionals transform the way they make decisions by giving them new insights into the way that people actually move around in the real world.

About Laura Schewel

Laura, founder and Chief Executive Officer, is a leading advocate and researcher in advanced transportation, with particular expertise in transportation systems, sustainability and safety, and vehicle/system modeling and analysis.

After completing degrees in engineering and comparative literature at Yale University, she worked at the Rocky Mountain Institute (RMI), managing their vehicle electrification projects, including the Smart Garage Charrette and Project Get Ready. Next, Laura joined the Federal Energy Regulatory Commission (FERC) to develop planning for regulatory strategy for electric vehicles and energy storage. Laura’s work at StreetLight is an extension of her graduate studies at UC Berkeley’s Energy and Resources Group. She is a National Science Foundation Graduate Research Fellow in Energy Engineering, and the author of several publications about vehicle electrification and sustainable transportation.

Laura Schewel Talks About Streetlight Data’s Go to Market Strategy


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