Demystifying Social Media

Demystifying Social Media by some McKinsey folks is a solid look at how social media is/should be used with consumer brands.  I think the medium has more limited application to B2B selling, particularly with early stage companies, whose budgets are limited.

Some Criticism

I have written elsewhere about the criticism of social media as a marketing tool for B2B companies, and my friend Robert Cassard blogged on the same topic.

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